COAST MOUNTAIN CULTURE: HITCASE PRO REVIEW

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Our HITCASE Pro waterproof iPhone case has seen a lot of media love lately. Its hard for us not to get excited reading how others are spreading the stoke. Make sure to hit up Coast Mountain Culture for the full review and plenty of interesting stories from mountain towns across Canada.

“But what if you could put all of of this mounting capability, as well as the ability to change lenses (not an option for GoPros) all in one package? One beefy enough to protect your phone from big hits and forays into the wetter parts of the world? I’ve had the opportunity to play around with the Hitcase PRO and have been thoroughly impressed.”Coast Mountain Culture

HITCASE Pro Review

 

5 STARS FOR HITCASE: iPhone LIFE MAGAZINE REVIEW

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“Hitcase caught my attention being touted as the GoPro killer” – this is how this glowing review for the HITCASE Snap and HITCASE Pro+ starts. Writer Conner Carey goes on to praise our entire ecosystem of products including our range of TrueLUX lenses and included accessories.

We are thrilled to be featured by such a respected authority on iPhone products, the 5 star review was icing on the cake. High fives all around.

“The Hitcase Snap is the more compact option, but the Hitcase Pro+ can handle some serious adventure. Both HitCases are fantastic products, and which one you prefer is dependent upon your lifestyle. I would highly recommend either.” – Conner Carey

Read the full iPhone Life Magazine review HERE

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PORTUGAL, THE GEM OF EUROPE

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An iAdventure by, Amber Torrealba

Coming from the East Coast of Florida it only made sense to explore this amazing country, as it’s just a flight across the Atlantic to the neighbouring coastline. Portugal blew me away from the time I saw land outside the plane window, not to mention wandering the historic streets of Lisbon and cruising south in the Algarve.

The main areas I explored were the beautiful city of Lisbon and Portugal’s amazing southern coast, the Algarve. I felt an incredible contrast between the busy city and the golden cliffs and caves of the South. The Algarve was an outdoor enthusiast’s dream as I was jet skiing around the cliffs and off roading in the backcountry, while the city would have your head turning and double taking at every unique and history filled building down its stone paved pathways.

The culture was much more welcoming and open than I would have expected and the people were always helpful, even though I did not speak Portuguese. The language was definitely difficult to understand, but it usually only took a few blank stares at a train or metro route for someone to welcome me in their assistance, usually in broken english. This welcoming feeling was so awesome to experience while traveling alone and finding my way around. I had the chance to meet several different types of people from varying generations and the passion in the many people I came across was unreal. You could see passion in the art around the city, the stoke in the younger generations at the skateparks, the warm hearts of the local families I was able to have dinner with, and in the energy of the tour guides and community I met while adventuring.

While wandering in and out of my comfort zone, walking around with just my HITCASE, it was inspiring to be able to capture so many epic memories while in the moment. The lookout points were endless and the food was delicious… just thinking about it now, its hard not to miss Portugal. A country I knew so little about and left only wanting to learn and experience more. I will be back there for more adventure, no doubt.

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Captured on the TrueLUX Superwide lens in the heart of downtown Lisbon, Portugal

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Captured on the TrueLUX Superwide lens while taking in the sun on the open windowsill of an infamous abandoned casino building

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Captured on the TrueLUX Superwide lens at Serra da Arrabida cliffside

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Captured on the TrueLUX Superwide lens at a secluded beach cave in the Algarve

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Captured on the TrueLUX Superwide lens while sitting on the edge, overlooking the beautiful village of Sesimbra

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Captured on the TrueLUX Superwide lens, cruising to my next adventure int he back country of the Algarve in South Portugal

HITCASE & PERISCOPE: NOW LIVE ON TWITTER

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A few weeks ago HITCASE and Australian Mitch Oates, collaborated to create the world’s first underwater Periscope broadcast. Shortly after Mitch used the HITCASE Pro waterproof iPhone case to share the experience of cage diving with great white sharks with his “frothing” audience. Today we were hyped to see Periscope use Mitch’s broadcast as an example of possibility as they announced bringing dynamic live Periscope broadcasts directly into your Twitter feed.

With the iOS platform Periscope-ing and Tweeting are no longer mutually exclusive. Mitch didn’t believe broadcasting an underwater world was possible until he found our ecosystem of products and now you can expect to be scrolling your Twitter feed to see Mitch using his HITCASE on his next Periscope adventure.

If pictures speak a thousand words — video expresses even more. HITCASE has been enabling iPhone users to capture experiences and adventure in places and ways never thought possible, and as early adopters of the Periscope platform we at HITCASE are thrilled to be sharing our adventures in a language 140 characters hasn’t been able to translate. Your iPhone can do better, is it Ready For Adventure?

Please contact press@hitcase.com for inquiries.

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SEAN PETTIT: FULL PART 2015

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The IF3 film festival called it the performance of the year, watch HITCASE pro Sean Pettit in a years worth of highlights.

And read our interview with him on his film The Masquerade HERE.

HITCASE @ CES

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The always anticipated CES trade show is popping off in Vegas this week. We’ll be showing there all week and solidifying that 2016 will be the year of HITCASE.

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10 TIPS TO TAKE BETTER iPHONE PHOTOS

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No matter what you’re doing in life you can always do better. As the kids say, the struggle is real. Your iPhone can be better, that’s where HITCASE comes in. But that’s just the half of it. HITCASE or not, here are 10 tips that are sure to step up your iPhoneography game.

1. Clean the Lens

Duh. It’s a no brainer, but just do it. Smudges, dust, fingerprints they all end up sandbagging photos at some point. Get ahead of it and wipe that lens clean. If you can use a microfiber cloth to clean your lens. Don’t use your clothes; they are filthy and will scratch your lens.

2. Focus and Exposure

When shooting, the tip of your finger is magic. Touch different areas of the screen and observe how your iPhone adjusts focus and exposure accordingly. A yellow box appears on your screen over the area that you touch. Notice the sun icon beside the box. You can swipe the sun up or down to adjust the exposure.

Always make sure your camera is focussed on the desired subject and exposed properly.

If you are wearing sunglasses or goggles, it’s best to take them off while setting focus and exposure — especially if they are polarized.

3. Swipe to Open

Never miss a shot! When the action suddenly happens you won’t have time to type in your passcode and open the camera app. Instead: 1. Click your home button to activate your screen. 2. Swipe up the camera icon located on the bottom left corner of your screen. 3. Boom! Your camera app is open. Get the shot.

4. The Grid

The Grid is one of the most useful photography tools on the iPhone. It’s great for applying the Rule of Thirds, keeping the horizon straight and it reminding you to think about composition when taking a photo.

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5. Rule of Thirds

The Rule of Thirds (which is really just a guideline) is about where you position the main elements of a scene. Open your camera with the Grid enabled. You will see an overlay of four lines: two horizontal and two vertical.

The Rule suggests that the most powerful areas of the image are the four points where the lines intersect, and that our eyes are naturally drawn to these areas first.

To make your main subject stand out, position it at one of these intersections.
When shooting a landscape, align the horizon line with one of the two horizontal grid lines.

iPhone Photography Tips

6. Shoot From Unique Angles

Rather than taking pictures from eye level, try using the ShootR pole to shoot from really low or really high. This technique can help simplify the composition and also gives a unique viewpoint people don’t usually see.

@martyrobertson

7. Leave Space for Movement

When you look at a photo of someone skiing or jumping off a cliff, your eye tends to look ahead and follow the direction in which they are moving. So when you are taking a shot leave enough space inside the frame for the eye to follow that movement.

This generally means leaving more space in front of them than behind them, (unless of course they are skiing backwards).

You can also apply this when shooting portraits – naturally your eye tends to follow the person’s gaze, so leave more space in front of them than behind them to give them space to look into.

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8. Frame Your Subject

Use foreground objects to create a “frame” around the main subject. Tree branches, archways, windows and cave entrances make perfect frames.

This naturally draws the eye to your main subject and creates a more visually compelling image.

9. HDR

HDR appears to the right of the camera’s Flash icon. Tap it to turn it On, Off or Auto.

HDR stands for High Dynamic Range. The dynamic range of a scene tells you how differ- ent the highlights are from the darkest parts of the scene. It’s an age-old technique that has become popular with digital and iPhone photography.

When HDR is On and you release the shutter, it takes three photos: one underexposed, one properly exposed, and one overexposed. Your camera automatically mashes these three into a single photo, giving you more detail in the brightest parts and the darkest parts of a scene. HDR is the first step to getting epic photos like the image to the right.

10. Burst Mode

The Burst mode is one of the iPhone camera’s more useful features. Simply hold down the shutter release to take up to ten photos per second. This helps you capture precise moments in time, like the peak height of an ollie or a lightning bolt splitting the sky.

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Break the Rules!

Photography is art and no one can tell you how to express yourself.

The previous composition guidelines are just that — guidelines. While they are useful in many situations, sometimes they might not work for your scene. For example, the Rule of Thirds doesn’t always work well with square images. You might get a more interesting photo by placing your subject in the center of your frame.

Play around and have fun. That’s a rule too!