Andrew Taylor, Greg Watts, Kelly McGarry, Cam McCaul and Simon Silver showed off their skills at this year’s AT Showdown. Props to all the riders who took some banger videos this year. Of course they took along the Hitcase.
The hitcase is not just another waterproof iPhone 5s case, it’s an action case, adding 3x ultra wide angle capability to the iPhone 5s. Hitcase can replace your low end action cam or complement pro quality cams like the Gopro especially with the GoPro Hero3+ Black with built in wifi so you can control the camera with your iPhone 5s in the harshest environments.
We are super stoked to announce that Hitcase is working with Andrew Taylor on the 2013 AT Showdown. When he first pitched us on the idea back in the early summer, we knew we had to do it. AT is always thinking of new and crazy ways to get people riled up, and he has outdone himself on this years ATShowdown. I’ll say no more than to say click the embedded video and see what he has put together.
60 Riders – the World’s Top MTB Riders, are competing in teams for $12,000 in Cash for the best video. Many of the teams have already been filming for the last couple of weeks since they got their Hitcase’s and we are hearing some pretty epic stuff is going down! We are AMPED AT. AMMMMMPED!!
Video Contest – Shot 100% With iPhone & Hitcase
Each team will have six weeks starting September 15th to film a two minute video that will go head to head on Pinkbike to battle it out for a $9,000 prize purse. Be sure to check back from November 11th – 18th to watch and vote on your favourite videos. They will be uploaded to the AT’s Showdown Contest video section.
Instagram Photo Contest – Bangers 4 Benjamins
We’re throwing down $3,000 over the next three weeks. $200 every weekday starting October 21st and ending November 8th for the invited riders with the best Instagram uploads. The winners will be announced daily at 9:00 AM PST via the Showdown Instagram and Facebook.
How You Can Be A Part of AT’s Showdown Follow @atshowdown & @hitcase on Instagram
Upload a riding photo of how you hit it and tag them with #hitcase & #atshowdown on Instagram
Week one Winner Announced October 26th – Prize Pack value $500
Week Two Winner Announced November 2nd – Prize Pack value $700
Week Three Winner Announced November 9th – Prize Pack value $1000
For more information and to check the rider teams check out www.atshowdown.com and stay tuned to Pinkbike for the videos as they start to roll out on November 11th.
When Apple launched the iPhone 5s and 5c last week everyone here at Hitcase was holding their breath. For one, we wanted to see if the form factor would change and we’d have to scramble to get a new Hitcase out (We need to make some adjustments for the 5c only) but two, we strongly suspected a few surprises would come out and we were pretty happy they did.
The biggest news for us was super slow mo, or high speed filming, Improved image stabilization, and better light metering and low light ability for the camera. Ill address Super slo mo in this post.
The reason this is such a big deal is that its really the first time for most people that there has been a good hardware/software pairing of this feature that allows your avg Joe to be able to make really amazing slow motion videos. Prior to now, there were a few cameras that could do it, but they were a bit pricey, and although 120fps has been feature on the awesome (but spendy) GoPro® Black since last year, it was a lot to ask for a phone to do. It also required you to download footage to a computer, open editing software and know how to slow it down, easy stuff for pro editor but tougher for most of us so we never did.
Technically its pretty impressive for a phone to be able to handle the data rate assoc with filming high speed. At 720p 120fps you are looking at about 30Mbits (about 3.8MB) of data to store every SECOND. Thats a lot. iPhone 5/5c/5s will handle 1080p 60FPS which is still pretty cool, although you’ll need a download an app to do it. (We use SloPro)
Now youll be able to shoot a video, select the part you want to slowmo and then export to Instagram or Youtube, that quick. It makes many things that are typically pretty mundane on video pretty fascinating to watch.
The below video which was shot with a GoPro, Final Cut 7 and Adobe Premier 6 to get the multi image effects. That same video can now be shot on a Hitcase Pro/5 with an iPhone, and using an iPhone app called PicPlayPostedited and uploaded to youtube all from the iPhone. In about 2 minutes. By a 6 year old.
The iPhone 5s comes with a faster, more powerful A7 chip which includes a new image signal processor. This allows it to deliver faster photo capture and up to 2x faster auto-focus. The new sensor also makes burst mode possible. Making the iPhone 5s cameras great for those action shots with your Hitcase Pro/5. Take 10 photos per second and don’t miss a moment of the action. On top of that, the iPhone 5s then suggests photos or a sequence of photos that you might like best.
Auto image stabilization.
Say goodbye to blurry photos due to motion or shakiness. The new auto image stabilization works by taking four photos with a short exposure time, then the best parts of those photos are combined into one, near perfect image.
HD Video Recording
While the iSight is an amazing still camera, it’s every bit as amazing when it comes to video. Capture all the action in stunning 1080p HD. Take still photos as you record. Add a touch of awesomeness with new slow-motion effects. Whatever you shoot, you can bet it’ll be anything but boring.
Slow-motion video. A game changer with Hitcase Pro/5!
Whether it’s a snowboarder landing a jump or a skydiver jumping out of a plane, slow-motion video cranks up the intensity. The new slow-mo feature on iPhone 5s lets you capture video at 120 frames per second in 720p. Once you’re done shooting, just select the clip you want to slow down, and that will play back at 1/4 speed.
Live video zoom. Get up close to the action.
The pinch-to-zoom technique you use when taking pictures now works when recording video. iOS 7 on iPhone 5s gives you the ability to zoom in on your subject up to 3x magnification, as you’re recording. So you can put the emphasis right where you want it.
Vidometer is ready for iOS 7. Are you? Get the most accurate data using your Hitcase with Vidometer – the Ultimate GPS Video Recorder App. With the new M7 coprocessor in iPhone 5s, specifically designed to measure motion data from the accelerometer, gyroscope and compass plus it requires less battery power!
Apple was on a tear during their annual developers conference, called WWDC, launching a ton of new stuff, but the best thing they launched isn’t what you think. Its a great video that really captures the spirit of what many people feel when the are creating something from scratch. It was very much the same process that we went through in designing and imagining what Hitcase should be.
Its something that I think they made to inspire themselves, even more then they made it for anyone else. They were sending a message to themselves.
Ive been inspired by Apple since about 2000 or so and the launch of OS X. I went out and bought a white iBook G3 even though I couldnt really use it (all my work was PC based at the time), because I just wanted to support what they were doing. The way they approach building products has always inspired me. Apple built them with a core focus on the experience of a product, something that few large companies had ever had as an ethos. Its something that to this day is still uncommon. Its why many people after all this time still don’t understand what drives the company. They truly believe that through their work, they can make the world a better place. And they do.
Who will this help?
Will it make life better?
Does it deserve to exist?
These questions may seem like overkill or “high-minded” for a consumer product. They don’t necessarily translate directly into plastic popping out of a mold, or the sometimes messy business of running, well, a business, but if you start from a high vantage point, and drill down from there, you will always be much happier with the result, and so will everyone else.
For us asking these kinds of questions leads to why our Railslide system allows to you mount and unmount a Hitcase when you can’t see it, like when its on top of your head on a helmet, or when you need to do it when your eyes are focused on something else (like what you’re shooting). It took a long time to figure out how to do this well. Its why we waited to launch and spent an extra 18 months designing a waterproof seal that allows you to use the touchscreen and headphone port on your iPhone, but that we have also tested at greater than 90 foot depths. (I run this water test here at Hitcase HQ whenever I need some inspiration, it still amazes me) Its why we put the extra effort into designing a lens that takes great wide angle video but also great photos. Its why you can do all of the above but also make great quality phone calls. Its why we made it so you can get your iPhone in and out of a Hitcase in less than 3 seconds and without almost breaking like everything else on the market. Its why our app Vidometer is the best app in the App store of its kind, although there is nothing else really like it. In short, we built something that we need, and that we want to use.
Like a lot of other people out there, We think what apple has made is beautiful. We wanted something that you actually didn’t have to leave on your iPhone all of the time, because we think its a shame to cover it up if you don’t have to. Its why we designed it to be easy to get on and off. We did still however, want to be able to do all of these things:
So we made Hitcase. We made it for us. We made it for Apple. If you are reading this, then we probably made it for you. We hope you like it as much as we do.
That the photo landscape has changed dramatically in the last decade isnt news to anyone, but in my opinion it was the intro of early DSLRS like the Canon 10D really got people excited about high quality digital photography.
Back in 2004 I was working out of a house in Kabul, Afghanistan on satellite communications projects (Thats a few blog posts on its own), and I was really struggling to share my experience there with my family and friends, and decided that a 10D was for me. I had some photojournalist friends from a few newspapers help me figure out what to buy and then I would go and shoot stories with them to learn the ropes. I would go and shoot a few hundred photos, and then when I got back to the compound a few hours later I might download them to my laptop to see what I had gotten, but more often then not Id would leave them on the card for at least a few days worth of shooting, and then download and edit all at once. Usually it would be a few days or a week and sometimes longer before I would get a chance to do any post work on my photos. Sometimes photos would sit for weeks on a hard drive and never be seen again. Sound familiar? Now we just snap, edit and upload. What used to take me days and weeks, now takes seconds.
The point to all this is that video is following a similar timeline. Ive got Terabytes of video from my all GoPro Cameras all over the place on hardrives everywhere. Its great stuff (well, some of it and GoPros and other mountable “hardware” cameras, will be the go to cameras for pros and hardcore amateurs that want to make sweet vids, but increasingly software is eating the video world too. Apps like Vine have exploded (Vine has more shares than instagram on twitter after only a few months), and there are some stellar video editing apps on iOS these days that make editing a cool 30 second video a one click affair.
Yes. ONE CLICK. Cool music, Cool editing effects, and smart looking edits. Some apps to try are Qwiki, and Frameblast. They go through your camera roll, and because they know where you were, the time of day and all the other metadata associated with your photos and videos they can make a wicked edit for you with one touch and your choice of music from your iTunes library. Its actually been fun to go take a bunch of video and photos and Qwiki a video at the end of the day just to re experience the days adventures.
Here at Hitcase we are big fans of Instagram, (looks like they are launching a video feature as well!) I use it on my own account @Loteq and we post through our @Hitcase account as well. I seem to be a big fan of the Mayfair filter, its just the right blend of color saturation and vignetting.
Here at Hitcase, we’re in our happy place, because we know we’ll get to be a big part of how people share their experiences, which is why we do what we do.
Below find a few choice cuts of some photos I took with my trusty 10D in Afghanistan.
Just finished watching the live blogging on theverge.com and the live stream video of the Keynote. It was jam packed with new announcements with new Macbooks, a new Mac Pro, new OS X “Mavericks”. Mavericks is the name of a surf spot in Northern California where big wave surfers go to ride in the winter. Waves there routinely reach over 25 feet and go up to 80ft.
But by far the most exciting announcement, at least for us here at HITCASE was iOS 7. We Love Apple devices. We LOVE making products for Apple devices. We are really excited by everything new that they have piled into iOS7, from the new clean UI to some low level tech that we’ll be able to offer in our app Vidometer.
We make every single Hitcase with the same devotion and attention to detail that Apple builds into their products. From building in Stainless steel metal buttons into our Flagship Hitcase Pro 4 and 5 models, because they “just feel right”, to building the easiest mount to use in the world in our patent pending Railslide™ mount system, allowing you to easily mount and unmount your Hitcase while its on your helmet out of your field of vision by feel only, these are the little things you will notice we’ve gone to extra effort to make easy to use.
We’re extremely proud to build products for Apple devices. They lead the way and push us to do better every single day.
Thank you Apple.
PS, one little thing I spied out of the corner of my eye was that they are offering 60FPS video in the SDK. Thats big news as we’ll be able to offer this in Vidometer!
Crazy as it may seem, with some elbow grease and some friends to help us out, a little company like us got to show everyone how we HIT IT on the big screen at Cannes film festival in Monaco this year. More than 500,000 people saw our huge screen running Hitcase HIT IT vids in one of the most visible places in Monaco for 12 straight days. (!) We were right beside the Mercedes SLS display at the Carlton hotel, which is one of the most famous in Monaco.
Hitcase was already in Monaco this year in February accepting a European Innovation award and meeting with potential partners, so to get there a second time was pretty amazing.